Being an entrepreneur in the digital age means accepting the simple truth that no single channel of communication with customers, no matter how convenient or familiar it may be, can always guarantee its availability.
To illustrate this point, consider the following example: recently, VK and the national messaging app MAX disappeared from the Google Play Store. For some companies, this news prompted them to reflect on how many communication channels their business actually has with its audience and what would happen to sales if one of them suddenly went offline.
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What happened
If you have the VK and MAX apps installed, we’d like to assure you that they continue to function normally—users report that messages are being sent. Notifications and calls are coming through without any issues. You can still download them from the official websites, the RuStore app store, and other sources, so nothing has changed for regular users. However, for businesses, this incident serves as yet another reminder that relying on a single channel of communication with customers always carries the risk of unexpected consequences.
Why you need to have multiple communication channels
The more communication channels a business uses simultaneously, the less likely such news is to affect your sales and customer retention. If all communication, orders, and technical support are limited to a single messaging app or social media platform, any technical glitch can become a problem for the company when customers and managers can’t send or receive messages, and order processing is temporarily halted. It’s worth noting that this isn’t just about force majeure—businesses in general are obligated to communicate with their audience wherever it’s convenient for them, since everyone has different preferences.
GREEN-API: the best tool for all your customers
That’s exactly why GREEN-API develops integrations not only with WhatsApp but also with MAX and Telegram, providing businesses with a single point of connection to engage with customers simultaneously across multiple channels without wasting resources on developing and supporting a separate solution for each.
Moreover, the more actively a company uses all available channels simultaneously, the more reliable its communication with its audience becomes. If one channel temporarily goes down, the company can continue the conversation on another channel without losing either sales or reputation.
Conclusion
Using multiple communication channels is no longer a luxury these days, but an essential part of a sustainable strategy. Integrating them via GREEN-API is quick and hassle-free, eliminating the need to maintain a separate development team for each messaging platform.
At GREEN-API, we keep up with the latest news and will keep you informed of all significant updates. We’re also constantly working on adding new features to our service to make your work more convenient. Follow our blog to stay informed about new and useful features on WhatsApp!