WhatsApp has long since ceased to be just a regular messaging app for personal communication. Today, millions of companies around the world use it as their primary channel for communicating with customers. There is a logical explanation for this since messages on WhatsApp are opened and read more often than on other messaging apps or in emails, since this is where the active audience is, waiting for convenient and clear communication with businesses.
GREEN-API recently introduced a new product – GREEN-API Marketing (GRM), a ready-to-use platform for WhatsApp marketing that combines messaging, contact management, conversation automation, and analytics in a single dashboard. The platform is designed, for example, for small companies, agencies, and customer support services, offering GRM a variety of scenarios for solving daily tasks.
Unlike working directly with an API, GRM requires no technical knowledge or developer assistance. The entire process takes place within a visual interface, and you can launch your first campaign within one day of creating a GRM account.
Table of Contents
Who is GRM for
First and foremost, GRM will be useful for marketers and owners of small and medium-sized businesses who use WhatsApp to communicate with customers but still do so manually or via their personal phones. The platform allows you to systematize this process by segmenting your audience, scheduling messages, analyzing statistics, and, overall, not having to rely on who happens to have the right number on hand.
The GRM platform solves the problem of centralized management—all accounts are in one place, customer data is isolated from one another, and employee access rights are flexibly configured for each role. Developers and technical specialists who are used to working directly with APIs will also find value in GRM: the platform handles routine operations, allowing you to focus on more complex tasks without wasting time building your own interface on top of the API.
Mailings and campaigns
Newsletters in GRM support multiple message formats: text, links, quotes, files, geolocation, contacts, buttons, lists, and polls. This means that a campaign cannot just be a text notification, but a full-fledged interactive message with selection buttons, an attached catalog, or a document. This approach makes communication lively and engaging.
To work with large contact databases, the platform offers personalization—the recipient’s name or any other data is automatically inserted into the text, and each message looks like a personal message, even if the newsletter is sent to thousands of people. You can set delays between sends, which is important for maintaining the number’s reputation during mass campaigns.
You can launch a campaign immediately or schedule it for a specific date and time, taking the time zone into account. This is especially convenient for businesses operating in multiple regions or for those who build sequences of scenarios, such as a morning reminder, a midday offer, or an evening deadline. The status of each campaign is visible in the interface at all stages, and delivery statistics can be updated with a single click.
Chatbots and conversation automation
One of GRM’s key features is its built-in visual chatbot builder, where conversation scenarios are assembled by dragging and dropping blocks. This allows you to independently design the logic of customer interactions: from the first welcome message to automatically transferring the conversation to a manager.
The builder supports various scenarios for real-world situations; for example, a bot can greet a new user, ask follow-up questions, assign tags to a contact based on their responses, and, if necessary, engage AI to handle non-standard requests. Real-time analytics are tracked for each active scenario.
Contact management
The contact database in GRM is stored with the user and is not tied to a specific number or instance. This solves a common problem—when a number changes, contacts do not disappear and remain fully accessible. You can import the database from a CSV file, add entries manually, or sync groups directly from a connected WhatsApp account. For targeted campaigns, contacts are grouped and they can be exported at any time.
Team and access management
The platform supports two roles: administrator and user. Permissions are assigned based on the user’s role. Managers can send messages and track deliveries on behalf of users. This is especially important for agencies with multiple employees, as it allows for a clear division of responsibilities and prevents unnecessary access where it is not needed.
Analytics
The GRM main dashboard displays key metrics in real time, such as the number of messages sent, delivery rate, and contact database size. The administrator immediately sees an overview of all accounts on the platform. Message history can be filtered by specific parameters and exported to CSV for reporting or detailed campaign analysis.
WhatsApp Business API support
GRM works with both regular WhatsApp numbers and verified WhatsApp Business API accounts. For WhatsApp Business API numbers, the connection is established automatically without the need to scan a QR code each time you log in. This is especially convenient for teams that manage multiple accounts simultaneously and don’t want to waste time on manual authorization.
Getting started
To connect to GRM, you need a GREEN-API account with a registered instance. After logging in to your personal account, you’ll see a dashboard where you can connect a number, upload a contact database, and launch your first advertising campaign. No additional installation or technical configuration is required.
For more information about the product, contact GREEN-API and get advice on the platform’s benefits and capabilities.
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