Changes in WhatsApp Business API (WABA) pricing
WhatsApp continues to strengthen its position as a key communication channel between businesses and customers. As more companies use WhatsApp Business API (WABA), the platform is steadily enhancing not only its features but also its rules for commercial use.
The pricing policy update is part of this process, as WhatsApp is gradually bringing the WhatsApp Business pricing model to a more transparent and manageable format, prioritizing communication quality and practical benefits for businesses.
Contents
- Why WhatsApp is changing its pricing
- What the new pricing structure looks like
- What this means for business
- What is the advantage of GREEN-API
- Conclusion
Why WhatsApp is changing its pricing
WhatsApp is emphasizing the financial component, where businesses pay not for connecting to the platform, but for actual communication with customers. This approach reduces the number of irrelevant messages and encourages companies to develop more meaningful interaction scenarios.
The platform’s official materials emphasize that WhatsApp was originally conceived as a channel for personal communication. With the growth of business traffic, it has become important to maintain a balance between the commercial exploitation of the messenger and the comfort of regular users.
What the new pricing structure looks like
On July 1, 2025, WhatsApp Business switched to a per-message pricing model, where businesses pay for each message delivered to a user, rather than simply for sending it.
The cost of messages is determined by several factors, such as the template category, volume and the recipient’s country. The category refers to one of four areas: marketing (advertising products, promotions, and discounts), informational (order notifications, fulfillment and tracking statuses), identification (receiving one-time codes) and service (customer support).
In the meantime, WhatsApp retains the ability to send messages free of charge without templates within the open customer service window and with templates in the “Services” category, which underscores the platform’s commitment to the idea of two-way communication.
You can also connect one of the convenient tariffs with lower rates for messages with templates in the “Services” and “Authentication” categories, depending on their volume.
For more information on the pricing conditions for categories and individual countries, please refer to the PDF document on the official source.
You can find out how rates will change from January 1, 2026 in the relevant section on the WhatsApp website.
What this means for business
The new model allows businesses to use WhatsApp Business in a targeted and structured way. Companies will start to pay more attention to what messages they send, in what context, and for what purpose.
WhatsApp is increasingly seen not as a channel for mass mailings, but as a tool for technical support, notifications, and clear communication with customers. This approach allows you to build more sustainable and long-term relationships with your audience.
What is the advantage of GREEN-API
Cost control, communication stability, and the overall well-being of your business directly depend on how well you work with WhatsApp Business API.
GREEN-API provides businesses with a technical solution for integration with WhatsApp Business API. We help companies build stable and manageable communication with customers, use WhatsApp as a full-fledged business channel, and adapt to platform changes without unnecessary complications.
Conclusion
The changes in WhatsApp Business’s pricing policy reflect the messenger’s desire for a more transparent and balanced model of interaction between businesses and customers. For companies, this means the need for a more conscious approach to communications and the selection of reliable technical solutions, and for the latter, an improved user experience and brand loyalty.
API solutions can help your company automate its business and increase profits. We recommend choosing a convenient way to communicate by contacting GREEN-API customer support. Feel free to ask questions about how to use the WhatsApp API and connect your business account to WABA today.
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