Today, companies are striving to consolidate internal communications, customer support and sales in one place. Departments are increasingly moving to universal platforms that enable them to communicate and respond to users, as well as automate processes. One such tool is Rocket.chat, a powerful solution used for corporate chats that can now be connected to WhatsApp via GREEN-API.
This integration transforms Rocket.chat into a comprehensive cross-platform communication center, allowing customers to write in WhatsApp and managers to respond directly from a single window. There is no longer any need to switch between applications to avoid missing important messages, and all communication can be synchronized in just a few clicks.
Contents
- What is Rocket.chat and why do companies use it?
- Key features of Rocket.chat
- How Rocket.chat differs from other platforms
- Integrating Rocket.chat with WhatsApp via GREEN-API
- How integration benefits businesses
- Conclusion
What is Rocket.chat and why do companies use it?
Rocket.chat is a messaging platform used by companies around the world for internal team communication, technical support, and customer interaction. The main difference between Rocket.chat and familiar messengers such as Slack or Microsoft Teams is that it is built on open source code, which is available on GitHub. This means that anyone can study, modify, and flexibly customize the code to suit their needs. In other words, companies can optimize it however they want, from the external design to the logic of internal processes, which is very convenient for personalization purposes.
Key features of Rocket.chat
Among the platform’s key features are the ability to create team and private chats, where you can build corporate communication within departments without unnecessary distractions; customer support, which is convenient for interacting with your audience and quickly solving their problems; integration and automation via API, through which you can connect CRM programs, Helpdesk applications, bots, WhatsApp, and other solutions; collaboration, namely making video calls, exchanging files, creating discussions, sending notifications, mentions, etc.; security and data control are necessary if the company itself decides where to store correspondence, for example, in the cloud or on its own servers.
It should be noted that Rocket.chat is popular among banks, IT companies, educational institutions, and government organizations, where it is important to maintain control over data and customize the system to suit their preferences.
How Rocket.chat differs from other platforms
Rocket.chat, like other messengers, has its differences from other similar platforms.
- Full customization, where you can change the interface, add your own integrations, bots, and commands, and the platform does not impose any restrictions
- Open-source code. Rocket.chat is an open-source solution. This means that the system is not tied to a specific provider, and businesses can adapt it to any scenario
- Deployment flexibility allows you to install Rocket.chat in the cloud or on your own server.
- Enterprise-grade security allows you to encrypt, differentiate rights, audit actions, and protect data, making Rocket.chat in demand in large organizations.
- Support for multiple channels allows you to consolidate communication in one place, whether it’s colleagues, customers, or contractors.
Rocket.chat integration with WhatsApp via GREEN-API
Rocket.chat can be used for both internal communication and external dialogues, such as with customers on WhatsApp. GREEN-API provides a stable connection, turning corporate chats into a single workspace. All incoming messages from WhatsApp are automatically sent to Rocket.chat, where they can be distributed among employees, tracked for completion status, analyzed, and linked to the CRM system.
How integration benefits your business
The benefit of integration for your business is that you can automate many processes and thereby increase customer trust. When customers see that your company resolves issues quickly, they stay with you and bring in new users. Here are some scenarios for implementing these ideas:
- A single communication window where managers and support staff no longer have to switch between tabs and phones. All messages from WhatsApp are sent to Rocket.chat, where internal communication takes place
- Speed and control, where messages are not lost and dialogues are distributed among the responsible employees. The administrator sees all correspondence and can evaluate the effectiveness of the team’s work
- Scalability for constant business growth allows you to connect new agents, multiple WhatsApp numbers, and conduct dozens of dialogues simultaneously, as the integration scales without limitations.
- Integration with CRM and Helpdesk applications allows Rocket.chat to connect to popular CRM systems. All WhatsApp correspondence can be linked to customer cards, orders, and requests.
- Improving the customer experience helps improve communication, as people continue to write in the familiar WhatsApp, and the company responds faster and in a more organized manner. The customer does not see what is happening behind the scenes, but feels the difference in the level of service.
- Secure connection and data transfer is performed via GREEN-API and stored in the Rocket.chat infrastructure under the company’s control. This is especially important for organizations that prioritize confidentiality.
Among Rocket.chat’s competitors offering similar or comparable functionality are Make, GoHighLevel, n8n, Zapier and others. They perform a wide range of tasks from automation to operating system monitoring. However, they are built on a no-code architecture, which allows them to be configured without programming knowledge.
GREEN-API has ready-made integrations with these platforms that can be connected to WhatsApp to communicate with customers.
There are also SDK support tools for quick integration with WhatsApp via GREEN-API in various programming languages for more complex tasks. Here you will need the help of a qualified specialist who knows how to configure the necessary integration to create mass mailings or chatbots, as well as connect to CRM systems and databases to solve your current issues. You can read more about this in the relevant section on our website.
Conclusion
Undoubtedly, the integration of GREEN-API with Rocket.chat is a very convenient solution for everyday tasks. It helps to bring business communications together in a single space, where WhatsApp dialogues become part of the overall picture of working with the client. Where previously it was necessary to switch between devices and interfaces, now everything is handled within a single platform.
For companies that value response speed, communication quality control, and customer service transparency, this is undoubtedly a step forward. Rocket.chat gets a new communication channel, and businesses get the ability to work with WhatsApp messages where they are used to. The result is a win-win situation with less routine and more focus on the customer.
By combining the functionality of Rocket.chat with the reliability of GREEN-API, companies will be able to create well-thought-out and automated customer interaction scenarios, because it is fast, secure, and does not require unnecessary manipulations and actions.
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