GREEN-API is known in the tech market as an organization that helps entrepreneurs scale their performance and achieve financial success. Years of working in a challenging field, where negotiation skills are more important than talent, have helped us establish a special connection with people, whose recommendations often bring us clients from other industries.
In today’s article, we will talk about the new WABA integration through GREEN-API using the example of the Divera medical clinic, which was looking to quickly get its WhatsApp communication in order, and what came of it.
Contents
• What is Divera
• Why Divera turned to GREEN-API
• How communication works
• How did the integration impact the figures
• Conclusion
What is Divera
The Divera network of medical centers has been providing medical services since 2014. During this time, their activities have expanded to branches in 13 cities in Kazakhstan. In addition to medical services, they specialize in narrow areas where the center’s experts deal with sensitive health issues.
Divera uses modern equipment
to conduct comprehensive diagnostics for many diseases.
A distinctive feature of the clinic is its combination of advanced techniques,
an individual approach, and high-quality service.
Why Divera turned to GREEN-API
On the Divera website, visitors can make an appointment with a doctor at any convenient time, get a consultation, and receive a treatment prescription. In addition, the website allows users to register a visit to the desired branch in accessible cities via an online registration form, call center and WhatsApp.
The company decided to connect WhatsApp Business API (WABA) through GREEN-API, which is trusted by hundreds of our major clients, where template and marketing messages are sent through WABA, and stable delivery is provided by the GREEN-API service. Now it has become much easier to register patients, communicate with them, or remind them of scheduled and repeat visits. Automation has made it possible to “forget” about manual correspondence, which used to take a lot of time.
How communication works
The client leaves a request and contact details on the website to make an appointment or get a consultation from the clinic. A manager contacts them and sends a template message, after which the parties agree on the time and place of the visit to the specialist. A flexible bonus and reward system is provided for long-term clients.
How did the integration impact the figures
Thanks to the connected integration, Divera managers have significantly facilitated communication with patients and received 40,000 incoming messages in two months, which is a solid indicator for such a short period of time.
Ultimately, the integration achieved the following results:
- Synchronize the sending of notifications and confirmations of appointments
- Automate the sending of reminders about repeat appointments and scheduled checkups
- Introduce a loyalty program and bonus system for regular customers
- Start using targeted marketing messages
Conclusion
As you can see, businesses are actively embracing digital tools, focusing on simplicity and efficiency. Time is money, and entrepreneurs understand this, which is why they outsource the technical side to companies like GREEN-API and concentrate on what they do best: providing services and offering the best conditions to their customers.
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