WhatsApp is releasing an important update for those who actively use broadcast messaging. To combat spam and regulate bulk messaging, the messenger is introducing a quota system for the number of broadcast messages sent per month. Now users will be able to see how many broadcasts they’ve already sent and how much remains. This is a step toward more transparent and responsible use of this feature, which will affect both individual users and business communications.
Table of Contents
What is it
WhatsApp is developing a feature that limits the number of broadcast messages a user can send over a certain period. Key parameters:
- The quota period is 30 days (session). The countdown begins when the first broadcast message is sent and automatically resets at the end of the month.
- Notifications about limit usage. The system will show how many messages have already been sent and how many remain.
- Access to information. Quota information will appear in the app settings and directly in the broadcast chat interface (as a pinned message).
The exact number of allowed broadcasts per month has not yet been disclosed, but the feature is already being actively tested in the WhatsApp beta version.
How it will work
The new system is designed to make broadcast usage more transparent and manageable.
- Session start. As soon as the user sends the first broadcast message, a 30-day timer starts.
- Remaining message tracking. A special indicator will appear in the app settings, showing how many broadcasts have already been used and how many remain until the end of the session.
- Chat notifications. When opening a broadcast chat, the user will see a pinned message with up-to-date information on the number of messages sent this month.
- Approaching limit. When the quota is approaching, WhatsApp will begin sending notifications so the user can adjust their activity.
- Reset. After 30 days, the counter resets, and a new cycle begins.
Why is this necessary
The introduction of limits serves several purposes, important for both the platform and users.
- Fighting spam. Limiting the number of mass broadcasts reduces the possibility of abuse of the feature for unwanted messages.
- Improving the quality of communication. Users are becoming more mindful of sending broadcast messages, filtering out the truly important from the unimportant.
- Transparency. Previously, users were unaware of any limits and could face feature blocking without warning. Now, they will have clear information and the ability to plan.
- Encouraging the use of alternative tools. For mass communications, WhatsApp offers channels and statuses that do not have such restrictions. Limits on broadcast messages may encourage users and businesses to switch to more appropriate formats.
What does this mean
For companies and entrepreneurs who use broadcasts to inform customers, this change will require a strategy review.
- Broadcast planning. It is now important to consider the monthly quota and distribute messages evenly to avoid reaching the limit prematurely.
- Transition to channels. WhatsApp channels are a good tool for mass public notifications. They are not limited by these limits and allow you to gather an unlimited audience. Businesses should consider creating a channel and inviting subscribers.
- Combining tools. You can use broadcast lists for targeted personalized messages (such as order confirmations), and channels for general news and promotions.
- Trust GREEN-API. Our service will work as usual! Contact support for any questions!
Availability
This feature is under active development. It was discovered in the latest beta version of WhatsApp for Android. The developers are currently testing the notification system and the exact limits. A general release is expected in a future update. No timeframe has been announced yet.
Conclusion
The introduction of broadcast message limits is a step by WhatsApp in its fight for communication quality and against spam. Users receive transparent control tools, and businesses are encouraged to migrate to more modern and scalable formats, such as channels.
At GREEN-API, we are monitoring the news and will inform you about all significant updates. We are also constantly working on introducing new features to our service to make your experience more convenient. Follow our blog to stay up-to-date on new and useful features in WhatsApp!