What should the first message to a customer on WhatsApp be like to engage the user, rather than going to a block or being banned for spam?
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The issues with sending links in the first message
Posting a link in your first message can cause several problems, including:
Risk of blocking
WhatsApp uses algorithms to combat spam. If your message contains a link, especially on first contact, this can raise suspicion. As a result, your account risks being blocked.Lack of context
Contacts who receive your message with a link may simply ignore it, especially if they don’t know who you are. It’s important for users to understand why they should click on the link and what they’ll get in return.Negative Perception When you insert a link in your first post, the site will automatically load as a preview. Such a message is perceived as aggressive messenger marketing and can scare away potential customers.
How to attract customers attention without a link in your first message
Generate interest
Start by offering the user something interesting – ask a question or describe a problem your target audience most often faces. For example: “If you have faced problems with …” or ” Are you familiar with …?”Build the format of your message
Divide your message into several parts. In the first part, ask a question or describe the customer’s “pain” and in the second part, offer a solution. End with a call to action, for example: “Answer ‘yes’ if you are interested”.Set up a chatbot
If your offer has piqued the user’s interest, set up a chatbot to send a second message with a link to your website where they can further explore information about you or your product.
The first message forms the initial impression of your company, so it should be attractive and unobtrusive. Be creative, exciting, and attentive.