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How to protect number from ban?#

Blocking is set by WhatsApp. The blocking of your WhatsApp account is independent of our service.

Broadcasting guidelines. Only send messages to customers who have added you to their contacts.

You can find out how to identify your WhatsApp subscribers in the article at the following link.

The risk of blocking your number is significantly reduced if you send messages to customers who have added your number to their contacts. You can get such clients using the methodology above.

Parameters influencing number blocking resistance:

  1. Number age
  2. Response ratio
  3. STOP command
  4. Address by name
  5. Question in the first message
  6. Short messages
  7. Instance setting

We recommends sending out a message no more than 200 customers per day due to stricter regulations from WhatsApp.

We also recommend distributing mailings to large bases to multiple phone numbers.

1. Number age (number warm-up)#

The longer the number is registered with WhatsApp, the more resistant it is to blocking. If you have just registered a new number, then it is the most vulnerable, we recommend that you start warming up only the next day after creating a WhatsApp account. You need to be especially careful during the first 10 days of the number use. You should gradually "warm up" the number.

During the first 10 days of the number use:

  • to link the account after 24 hours, details in the news

  • do not send messages through the instance and do not create groups immediately after connecting, it is recommended to start sending messages the next day

  • no more than 20 new recipients per day

2. Response ratio (incoming and outgoing messages ratio)#

The ideal case is when customers send messages to you first and add you to their contacts. However, in most cases this scenario cannot be achieved. It is often required to start the dialogue first. If you send too many messages and do not receive a single reply in response, then you run the risk of getting banned. Aim for at least 50 responses from customers (50%) for every 100 messages send. In this case, with 50% of replies, it can be assumed that the number is not at risk.

If the message was sent to the wrong number or to a phone number that does not have a WhatsApp account, then this will increase the unanswered message rate. To reduce the number of unanswered messages, we recommend using the checkWhatsapp method before sending, which checks WhatsApp account availability on a phone number.

Frequent use of only the checkWhatsapp method may be considered by Whatsapp as automation, which increases the risk of account blocking. We recommend that when using the checkWhatsapp method, you do message sending.

3. STOP command#

The customer always has the opportunity to ban your number if you bother them. However, if you add the phrase "send stop to unsubscribe from our postings" at the end of the mailing, then it will be more convenient for the client to send "stop" than send a complaint to WhatsApp. In this way you will drop out dissatisfied customers and protect your number, and at the same time boost the response ratio.

4. Address by name#

The first contact with the customer is very important. Try to address to the customer by name. Thus you will increase the conversion of customer responses. Additionally, you make each message unique, which has a positive effect on the number blocking resistance.

5. Question in the first message#

In the very first message, explicitly request permission to send messages to the customer. It is important here to ensure that the customer enters into a dialogue with your number (bot) and at least replies something. This will help you achieve a good response ratio and drop out negatively minded customers.

Before sending a message, we recommend making a dialogue of the form:

Andrew, good afternoon! Do you want to check an electronic invoice from "My Company" enterprise?

Answer: Yes


6. Short messages#

Instead of one heavy message, send several small messages. This style is more like real communication than automated mailing.

7. Instance setting#

  • Before connecting the phone to the instance, make sure there is no queue using the showMessagesQueueue method, if there is a queue, remove it using the clearMessagesQueueue method.

  • Increase the interval for sending messages from the queue in console or via the SetSettings method to 15000.

    using 500ms when sending messages to different chats is a sign of automaticization

Below you can find scenarios by degree of risk to be blocked#

(perfect) You will never be banned:#

  • customers send you messages first
  • customers add your number to their contacts
  • customers can send "stop" to unsubscribe
  • you send messages first, gradually boosting your customer base on the number
  • at the first contact with a customer, you ask them for permission to communicate
  • you address to a customer by name, in the personalized way
  • you receive at least 50 incoming messages from customers to 100 sent messages
  • customers can always send "stop" to unsubscribe
  • a number registered less than 10 days ago
  • you send messages first
  • same-type messages, no personalization
  • a large number of recipients
  • no replies from customers
  • send advertising that the customer is not interested in (spam)