How to diversify texts for broadcast?#
March 18, 2024
WhatsApp regularly updates its algorithms to monitor and block automated texting. To avoid getting blocked by WhatsApp, you need to make your texts more diverse. Text randomization can help with this.
How to randomize text#
You compose a text for distribution, which will serve as a single template. Then, it is necessary to select words, or word combinations, that can be replaced with synonyms. Thus, when sending each message, the text will be automatically formed by randomizing synonyms, making it more unique and reducing the chance of getting blocked.
Randomize text with Spintax#
Spintax is a specific text format where all synonyms of words and phrases are written in curly brackets {} separated by a vertical line |. Each time, the text is generated following the same pattern but with a varied combination of words by randomizing the synonyms from the set.
Spintax example#
Here are your texts translated into English, with the spintax preserved:
Buy {now|today|right now} and receive {free shipping|a 10% discount|a branded pen as a gift}. Don't miss {the chance|the opportunity}!
Results:
- Buy now and receive free shipping. Don't miss the chance!
- Buy right now and receive a 10% discount. Don't miss the opportunity!
- Buy now and receive a branded pen as a gift. Don't miss the chance!
Good {morning|evening}, {dear|respected} {client|subscriber|friend}! We are pleased to offer an {exclusive|special|limited} discount of {20%|30%|50%} on our {best|popular|selected} products. Do not {miss|let slip} {the chance|the opportunity} {to take advantage of|to get} this offer!
Results:
- Good morning, dear client! We are pleased to offer an exclusive discount of 20% on our best products. Do not miss the chance to take advantage of this offer!
- Good evening, respected subscriber! We are pleased to offer a special discount of 30% on our popular products. Do not let slip the opportunity to get this offer!
- Good morning, dear friend! We are pleased to offer an exclusive discount of 50% on our selected products. Do not miss the opportunity to take advantage of this offer!
{Don't forget|We remind you} that only {a few days|one week} remain until the end of our {special offer|promotional period}. {Don't miss|Use} your {last chance|chance} to {buy|purchase} {with a benefit|with a discount}.
Results:
- Don't forget that only a few days remain until the end of our special offer. Don't miss your last chance to buy with a benefit.
- We remind you that only one week remains until the end of our promotional period. Use your chance to purchase with a discount.
- Don't forget that only a few days remain until the end of our special offer. Don't miss your last chance to purchase with a benefit.
Benefits of Spintax#
This way of creating randomized texts helps to personalize messages. The texts in an automated newsletter become less uniform, making it more difficult for spam filters to track automated sending of messages that have been generated using Spintax. It also saves time. You don't have to create multiple similar texts, as Spintax is easy to automate.