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All You Need to Know about WhatsApp Business Premium#

October 27, 2025 г.

Titel

In this article, we will discuss what WhatsApp Business Premium is. WhatsApp Business Premium is an enhanced subscription for WhatsApp Business designed for small and medium-sized businesses. It is often confused with another WhatsApp product – the WhatsApp Business API (WABA).

Contents#

What is WhatsApp Business Premium?#

WhatsApp Business Premium is a convenient tool for promoting your brand on WhatsApp and selling your goods and services.

WhatsApp Business Premium does not support API calling methods. WhatsApp Business Premium is an enhanced subscription to WhatsApp Business and allows you to manage your WhatsApp account on multiple devices.

You can secure your business account on WhatsApp Business. For some brands, organizations, and well-known personalities, access to a verified business account is provided at no additional charge. For others, a paid verification subscription is available, which increases customer trust in the company, strengthens the brand, and enables more effective interaction with your audience.

Pros of WhatsApp Business Premium#

  • No additional programming skills are required to get started.
  • Includes additional features for ease of use, such as enhanced business profiles, the ability to add products or services to the catalog, and direct sales within the application. Companies can create a dedicated web page on WhatsApp that will display key information such as business hours, website, location, and catalog.
  • Supports up to 10 devices simultaneously, allowing multiple employees to respond to customer inquiries from a single account. This feature is only available with a paid subscription and depends on the chosen package.
  • The ability to create your own custom URL (e.g., wa.me/yourbusinessname) makes it easier for customers to find and contact the company. The URL can be updated every 90 days.
  • Does not use an API.
  • Simplified business verification system compared to WhatsApp Business API (WABA).

Cons of WhatsApp Business Premium compared to WhatsApp Business API (WABA)#

WhatsApp Business API (WABA) is an API for automated business messaging on WhatsApp. It allows you to integrate WhatsApp with CRM systems, customer support tools, and other business applications.

  • Does not support API.
  • Cannot create template messages for mass mailing.
  • No easy integration with CRM and chatbots.
  • Communication only takes place via phone.

Differences between WhatsApp Business and WhatsApp Business Premium#

Advantages of WhatsApp Business Premium:

  • Additional paid features.
  • Company web page with additional information.
  • Up to 10 devices on one account.
  • Permanent link to the web page.
  • Ability to have up to 10 verified WhatsApp channels.

Disadvantages of WhatsApp Business Premium:

  • Subscription fee required.
  • Messaging rates may differ in regions.

Conclusion#

In this article, you learned about the main advantages and disadvantages of WhatsApp Business Premium. This is a paid product that can be useful for small and large businesses. After your company grows, you will want to add WhatsApp API support for greater convenience and ease of scaling communication with your customers.

API solutions can help your company automate your business and increase profits. Choose a convenient contact method and contact GREEN-API technical support and feel free to ask questions about how to use the WhatsApp API. or connect your business account to WABA today.