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WhatsApp introduces new restrictions on unanswered messages#

October 23, 2025

New features in WA

WhatsApp, in an effort to combat the rise in spam and unwanted messages, is introducing a new control measure – a limit on the number of messages sent to unknown contacts that have not received a reply. This innovation is aimed at improving the user experience and enhancing platform security.

Contents#

General Information#

Since its inception, WhatsApp has evolved from a simple messenger for personal contacts to a complex platform encompassing groups, communities, and business communications. As its functionality has grown, so has the volume of messages received, making it difficult to manage the incoming flow and making the platform vulnerable to spam. The new limitation aims to address this issue.

What does it mean#

WhatsApp is introducing a monthly limit on sending messages to users and businesses who aren't your contacts and whose messages you haven't replied to. Each such message sent will count toward your overall limit.

Example. If you meet new people at a conference and send them three messages, these three messages will count toward your monthly limit.

What is it for#

The main goal of this measure is to reduce spam and unwanted messages.

  • Fight spam. This limit will make it more difficult for unknown senders to send mass messages, which are often used for fraud, phishing, or intrusive advertising.

  • Improving user experience. Users will receive fewer unwanted notifications, making their WhatsApp experience more comfortable.

  • Control for businesses. While this measure may impact business communications, it encourages companies to build more targeted and meaningful dialogues with customers, rather than simply sending out messages.

WhatsApp states that the average user communicating with their contacts is unlikely to reach this limit. The limit is primarily aimed at those who actively spam users with messages without receiving a response.

Availability#

WhatsApp has been testing this feature in various countries for several weeks. It is expected to roll out to users worldwide soon.

WhatsApp hasn't announced the limit, as they are currently evaluating various options.

How users will know when they are approaching the limit#

Before reaching the maximum limit, the app will display a pop-up warning indicating the current number of messages sent. This will allow users to adjust their activity and avoid being blocked from sending messages.

Conclusion#

The introduction of a limit on sending unanswered messages is an important step in WhatsApp's fight to keep the platform clean. This measure, aimed at combating spam and improving the quality of communications, is designed to make WhatsApp a safer and more enjoyable communication tool for both personal and business use.

At GREEN-API, we monitor all WhatsApp updates to provide you with the latest news and solutions for automating your business processes. Stay tuned to stay up-to-date with all the latest developments!