WhatsApp Adds Channel Subscriptions, Promotions, and Status Ads#

August 1, 2025

WhatsApp continues to develop tools for businesses and content creators, introducing new features in the “Updates” tab. Now businesses and channel owners can not only share information but also monetize their content, attract a new audience, and advertise their products and services directly in WhatsApp!

What's Changing#

Let's take a closer look at the new features:

Channel Subscriptions#

Now channel owners can offer exclusive content to their subscribers for a monthly fee. The subscription price is determined by the channel owner, and it is valid for 30 days. Subscribers get access to special updates, privileges, or content that is not available to regular users. Once a subscription is enabled, a diamond icon will appear at the top of the app indicating the presence of exclusive content. This opens up new opportunities for channel monetization and strengthening the connection with the most loyal subscribers.

Channel Promotion#

This feature allows channel administrators to advertise their channels directly in the channel catalog. Promotion increases channel visibility and attracts new subscribers, which is especially useful for new channels looking to expand their audience. Channel promotion is a powerful tool that allows you to stand out from the crowd of channels and attract the attention of potential subscribers interested in your content.

Status Advertising#

WhatsApp is introducing status advertising, giving businesses a new opportunity to reach potential customers through ads displayed in the Status section in the “Updates” tab.

Privacy#

It’s important to emphasize that WhatsApp’s commitment to privacy remains unchanged. Personal and group messages, calls, and status updates remain end-to-end encrypted, ensuring that only the sender and recipient have access to the content.

These personal communications are never used to generate or target ads within the app. Furthermore, WhatsApp will never sell or share users’ phone numbers with advertisers.

All new features will be available exclusively in the “Updates” tab, providing a clear separation from personal chats, group conversations, voice and video calls, and community conversations. This ensures that there are no interruptions, distractions, or changes to the way users communicate on a daily basis. The main chat interface and other key areas of the app will remain completely free of ads and promotional content.

Meta Verified#

WhatsApp previously introduced Verified Business Accounts, an optional paid subscription that allows businesses to prove their authenticity and build trust with customers. The subscription includes an identity verification process and a "Meta Verified" badge that shows that the profile has been authenticated by Meta.

This addition and the new tools mark a major step forward in providing businesses and content creators with new ways to grow, engage, and monetize their presence on WhatsApp without compromising user privacy or the core messaging experience.

Conclusion#

New business tools will help companies and channel owners not only share information, but also monetize their content, attract new audiences, and advertise their products and services directly in WhatsApp. At the same time, the updates do not compromise user privacy.

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