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How do you make the sales team work simpler, faster, and more productive?#

January 21, 2025 г.

Prewiev

The Green-API service helps businesses automate routine tasks, save time, and create convenient more efficient communications with customers. We have collected real-world examples of how CRM integration with WhatsApp is helping businesses become more productive.

Contents:

Case 1: Quick answers to common questions
Case 2: Personalized quotes
Case 3: Centralize communications
Conclusions

Case 1: Quick answers to common questions#

Company: A chain of electronics stores.

Problem: Customers often wrote to WhatsApp with questions about store addresses, product availability, and delivery terms. Up to 200 messages of the same type were received every day. Managers either didn't have time to respond on time, driving customers away, or they took too long, leaving complex questions unanswered and causing customers to leave.

Solution: The company has implemented a chatbot for integrating the company's CRM with the WhatsApp messenger using the GREEN-API service API.

Result:

  • The chatbot automatically sends information about store addresses and hours of operation;
  • Shows current product availability;
  • Provides information on delivery times and costs;

The chatbot works 24/7/365 and handles 90% of the routine questions, freeing up managers to find answers on complex questions.

Case 2: Personalized offers#

Company: Fitness club chain.

Problem: A fitness club used to send mass mailings to all customers with the same promotions and offers. Most customers ignored these emails because they didn't match their interests. The conversion rate of such mailings was only about 5% and resources were wasted.

Solution: The company integrated CRM with GREEN-API to segment the customer base.

Result:
The fitness club's mailings are now personalized:

  • Customers only receive offers that match their interests (e.g., discounts on annual passes, group training or personal training);
  • Messages take into account customer preferences, their history of visits, and purchases of additional services.

Case 3: Centralizing Communications#

Company: Real estate agency.

Problem: Managers were constantly switching back and forth between WhatsApp and CRM to be on track with communications with customers. This was time-consuming and sometimes important details were lost. As a result, the speed of processing requests decreased and some customers left without a response.

Solution: Using GREEN-API service, the agency combined WhatsApp and CRM. Now all correspondence is automatically saved on the customer's card.

Result:
The sales department communicates with customers directly in the CRM without switching between windows. Sales employees instantly find the entire correspondence history and quickly answer questions.

Conclusion#

GREEN-API — is an investment in the future of your sales force. By using it, companies:

  • Reduce the time it takes to process inquiries.
  • Improve the quality of customer service.
  • crease agent productivity, which has a direct impact on revenue growth.

Save time and increase agent productivity, start using GREEN-API today!