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πŸŽ„ Review 2025 Year in WhatsApp World#

December 23, 2025

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Preview

Happy New Year 2026, friends! For 10 years, GREEN-API has been helping businesses large and small connect with customers on WhatsApp in more than 50 countries worldwide. We're excited to connect with you, expand, and meet the constant challenges of the modern world, and provide you with a stable API solution.

Currently, GREEN-API offers two WhatsApp connection options: official WABA connection with all necessary paperwork, and an alternative API with instant setup. At the end of each year, it's customary to take stock, and in this article, we've compiled the most significant news and announcements from the world of WhatsApp and our company over the past 12 months.

Table of Contents#

⭐️ WhatsApp is now more secure, more stable, and even works on Apple Watch
❄️ WABA is changing its pricing policy again
🦎 GREEN-API Results for 2025
πŸ’š Let's recap the year

⭐️ WhatsApp is now more secure, more stable, and even works on Apple Watch#

WhatsApp is constantly improving and deservedly holds the title of the most popular social platform in the world. The developers emphasize user privacy and communication security. It's no surprise that the service's loyal audience is constantly growing, and with it, WhatsApp's capabilities.

We suggest refreshing your memory and reminiscing about the platform's major updates this year:

  • WhatsApp is no longer perceived as a simple messaging service – it's a fully-fledged social platform with extensive capabilities. In January, the Accounts Center feature was announced, bringing a new level of cross-platform support to the messenger. Now you can share content with friends on other company platforms, thereby improving your interactions with others.
  • What many have dreamed of has finally come true. The February update to iOS 25.2.10.70 brought the long-awaited ability to use multiple accounts on a single device to iOS users. Now you can forget about having two phones or third-party apps to separate work accounts from personal chats.
  • Stickers in WhatsApp are a great way to add color and emotion to conversations with friends. The ability to create your own stickers became available in the iOS and Android versions of the app in March. Now it's much easier to share joy and excitement!
  • In April, the WhatsApp versions for Android and iOS added the ability to add links to social media profiles. This will make it much easier for contacts to find people, and in the future, it will be easier to identify an account owner using a nickname without revealing their phone number.
  • iPad owners, rejoice! The May update finally brought WhatsApp to your devices. The years of waiting were worth it to use the world's most popular messenger. The iPad version has all the core features available to Android and iOS users, including group calling and screen sharing.
  • In July, it was announced that the messenger was working on a feature that will provide complete control and transparency over the use of artificial intelligence in chats. This is further confirmation that WhatsApp cares about the security of its users' personal data, putting their privacy above all else.
  • In October, important changes to the message limits system came into effect on the WhatsApp Business Platform. The new rules allow entrepreneurs to quickly scale their businesses, conserve resources, and flexibly manage numbers.
  • When creating groups, WhatsApp now gives users the option to consider their name, purpose, and description before adding members. This reduces the risk of accidentally inviting the wrong people or adding too many people at first.
  • The messenger's developers are actively combating spam and unwanted communication, introducing a limit on the number of messages sent to unknown contacts that haven't received a response in the past. This is another useful innovation that prevents potential fraud and deception.
  • The November update to WhatsApp gave administrators and users with the appropriate permissions the ability to assign tags – now you can add short and descriptive labels to participant names and their roles within a specific group.
  • Finally, WhatsApp recently delighted Apple Watch owners by making the app available for download for this smartwatch, allowing you to stay up-to-date on your chats without taking your iPhone out of your pocket.
  • WhatsApp is announcing a shift to nicknames instead of traditional phone numbers, emphasizing the uniqueness of its users and seeking to provide greater anonymity in the digital world.

❄️ WABA is changing its pricing policy again#

It's time to talk about WABA's key improvements this year. The platform's developers have focused on new capabilities, one of the most important being user onboarding through a new Cloud API registration setting, allowing client companies to connect to the provider via an existing WhatsApp Business account and phone number.

Over the course of the year, the platform has been updating the messenger's policies:

  • Transition from a 24-hour chat rate to a per-message rate. Rates are now applied to each delivered template SMS, such as marketing, utility, and authorization messages.
  • Free messages within the 24-hour Customer Service Window. If a customer messages or opens a chat first, the 24-hour window begins. During this period, service or utility templates can be sent free of charge.
  • Introducing volume discounts. Pricing tiers have been introduced for utility and authorization messages. Volumes are calculated by category and country and reset monthly.
  • Reduced rates for authorization and utility templates. The cost of utility messages has been reduced in a number of countries.
  • New message limits were introduced in the fall. From now on, limits will apply not to each phone number, but to the entire business portfolio, allowing businesses to obtain the maximum available limit without the "warming up" period required previously. Entrepreneurs thus gain a powerful tool for scaling their businesses, and WhatsApp gains grateful customers who will remain loyal to the platform for years to come.
  • In 2026, WhatsApp promises to transition to a new payment model within the Marketing Messages Lite API. We are constantly monitoring all the news and will inform you about this new feature soon.

🦎 GREEN-API Results for 2025#

This year has seen many events, and we'll highlight the most important ones:

  • 2025 will be remembered for the huge number of inquiries from business owners who expressed a desire to connect to WABA via the GREEN-API and become our partners. At the time of writing, the total number of clients connected this year has exceeded 200, and this figure is constantly growing.
  • The market is opening up new prospects. Our clients requested integration with MAX, and we were happy to release the MAX API, which became the window of opportunity that businesses decided to take advantage of. By the end of the year, our company implemented integration with this messenger and is ready to delight entrepreneurs in the CIS with a stable gateway for sending and receiving messages via the WhatsApp API.
  • A stable API service is the foundation of your business's success. Over the past year, we have been consistently releasing patches and updates for our service, adding new features, fixing minor bugs, and improving its performance. The GREEN-API development team released 7 releases, completed 326 tasks, and fixed 2,864 bugs, demonstrating their commitment to high standards and corporate responsibility.
  • In the fall, we participated in the largest international IT exhibition, Astana Digital Bridge 2025, alongside recognized players in the IT industry, where we actively networked and shared our achievements in high technology.

πŸ’š Let's recap the year#

WhatsApp remains the most popular messaging app in the world and has no intention of sharing its crown with anyone. The platform is growing dynamically, introducing new features, and maintaining user loyalty. The GREEN-API audience is growing, trusted by 50,000 satisfied customers worldwide. In the new year, we will continue to make on the stability of the service, putting the prosperity of your business first.

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Dear friends, we wish you a Happy New Year 2026! We wish you all stable growth, industry recognition, joyful moments, family warmth, and creative achievements!

Our technical support team is available 24/7, even on these snowy days, and is happy to answer all your questions about our products.

Best wishes,
The GREEN-API Team.

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