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Integrating WhatsApp with Zapier via GREEN-API: how to improve business automation.#

November 4, 2025 г.

title

In the business world, what matters most is not so much the speed of reaction, but rather the ability of systems to understand each other. When CRM systems, spreadsheets, chats, and application forms don't work in sync, employees waste time on manual tasks, and clients wait for a response longer than they would like.

Platforms that connect all processes and automate them provide a solution to these problems. One of the most well-known tools of this kind is Zapier – a cloud service that connects thousands of applications and allows them to exchange data without writing code. Integrating GREEN-API with Zapier makes it possible to combine this functionality with WhatsApp to set up instant communication with clients, automate notifications, and reduce human involvement in daily operations.

Table of Contents#

What is Zapier#

Zapier is a versatile platform for automating workflows, integrating applications, and orchestrating artificial intelligence. It allows users to connect web applications, automate tasks, and integrate artificial intelligence into workflows and systems. Zapier can configure a chain of events where one application initiates an action and another performs it. These connections are called Zaps.

Each Zap consists of a trigger, which is the event that starts the process, and an action – the operation performed in response. For example, a new message in a CRM program can trigger the sending of a notification to WhatsApp, and updating a row in a spreadsheet automatically creates a task on a Trello project board. All of this is done without a single line of code, as Zapier positions its platform as a no-code solution.

Zapier supports thousands of applications, including Google Sheets, Notion, Slack, Airtable, Telegram, and dozens of other tools that businesses use daily. Zapier also allows clients to add their own API requests if more flexible action logic is required.

Why companies value Zapier#

Zapier has long become the standard for those who want to automate their business without involving developers. It helps companies save resources, eliminate errors, speed up communication, and ensure process transparency.

Zapier allows you to:

  • Automatically transfer applications from the website to the CRM
  • Create reminders about new orders
  • Send confirmations and notifications via messengers
  • Collect data from different sources in one place
  • Build scenarios and reactions to any event in the system

The benefit for businesses is that it requires less manual labor and frees up more time for important tasks.

How ​​GREEN-API integrated Zapier with WhatsApp#

Integrating GREEN-API with Zapier allows businesses to connect WhatsApp with any systems used for customer communication. This solution enables the creation of automated action chains, where each event – ​​a new message, request, or order – triggers an instant response. The Zapier platform acts as an intermediary between services: it receives data, processes it, and transmits it to WhatsApp via GREEN-API.

Thanks to this, companies can receive and send messages, as well as launch notifications, mailings, and reminders directly from their familiar applications. All of this works in a single workflow without manual operations, complex integrations, or coding. GREEN-API provides a stable connection to WhatsApp and guarantees message delivery, while Zapier handles the logic and interaction between services. Together, they form a flexible automation system where customer communication becomes part of the overall business mechanics, rather than a separate process.

Examples of integration#

Integrating GREEN-API with Zapier opens up many practical scenarios, from simple notifications to complex chains of actions. Let's look at some of them:

  • Incoming notifications
    When a new message is received in WhatsApp, Zapier triggers a scenario that instantly responds to the user with a template text or a link to a website.
  • Creating tasks from chats
    New customer messages can be automatically sent to a ticketing system or CRM so that managers don't miss a single request.
  • Notifications about orders and payments
    After payment or a change in order status in the system, Zapier calls the GREEN-API method and sends the client a message with confirmation or a tracking number.
  • Echo bot for testing
    The GREEN-API documentation provides an example of a simple echo bot that duplicates user messages. This scenario helps test the stability of the connection and the logic of the API.

All these processes can be built in the Zapier visual builder in just a few minutes. For more information, we recommend reading about our other integrations.

Conclusion#

Integrating GREEN-API with Zapier is a simple step towards making WhatsApp a fully integrated part of your business ecosystem without code, complex integrations, or wasted time.

Now, every message, inquiry, or order can become part of an automated scenario, for example, when notifying a client or creating a record in a CRM program. This significantly speeds up work, improves service quality, and helps companies stay connected with customers on WhatsApp, where it's convenient for them.

GREEN-API makes this connection reliable, and Zapier builds flexible automation. Together, they transform routine tasks into a streamlined process where everything works synchronously, and people are finally freed from unnecessary manual work.