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How to automate your business using Make integration with WhatsApp via GREEN-API#

October 30, 2025 г.

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The struggle for customers has long gone beyond the ordinary – now, to attract their attention, marketers are increasingly using the "six-second rule," meaning that if a product or service doesn't create a "wow" effect in the consumer within that time, they will most likely skip the content, considering it "unengaging," which is doubly relevant for online advertising and digital promotion.

In general, people are accustomed to having various communication tools at their fingertips, and WhatsApp is the most popular of them. As you know, the company GREEN-API specializes in providing the WhatsApp API for businesses and integrates various automation platforms, solving many of the "pain points" of entrepreneurs and simplifying daily communication with clients.

Table of Contents#

What is Make#

The Make platform is one of the leaders in the business process automation segment, connecting web services and applications into a single whole. In Make, users design the logic of processes as they see fit through triggers and actions, and the system is designed to support the execution of commands without manual coding.

As one of the no-code solutions that allows you to build automation for any task, Make, in the hands of skilled professionals, transforms into a powerful technical tool that can, for example, perform the functions of a notebook and organizer or achieve complex goals through integration with external AI services, actively utilizing AI agents in its operations.

It's impossible not to mention the range of industries that the platform covers. Its scope of activity includes automating processes in IT, finance, sales, human resources, technical support, marketing, and manufacturing, meaning that the range of Make's services does not go unnoticed by large corporate clients who readily cooperate with it. By connecting WhatsApp to Make via GREEN-API, you can obtain a stable and flexible communication channel that can be easily integrated into existing business processes.

How ​​it works#

Make consists of trigger actions and a scenario. The user adds a trigger, which is the source of the event, and connects it with the logic of the step. The trigger can be configured by time, for example, upon receiving an incoming message in WhatsApp or updating rows in a table. The trigger data flows through the "branches" of the scenario, filters, parsers, and conditions, and at the output, an action is performed: a message is sent, an entry is made in the CRM, a notification is received in Slack, etc. This approach helps to scale business processes.

What opportunities does Make offer to businesses#

Make covers the needs of daily automation, among its many features, we highlight the most popular:

  • Visual scenario creation
    The client sees the data flow and can change the order of actions at any time, applying the command they need. This is very convenient when you need to quickly change a scenario without interrupting the operation of an active web service.
  • Connecting dozens of online services
    With Make, you can forget about whether a particular service is working – the platform easily synchronizes with the applications and services necessary for comfortable work, such as Gmail, Slack, Discord, Google Sheets, or Chat GPT, without which it is difficult to imagine the setup of many modern companies.
  • Automation of mailings and processing of incoming requests
    A necessary tool for the sales department and customer support managers, making routine communication with users easy and efficient. Without a stable service, the daily work of specialists will turn into chaos and confusion.
  • Task scheduling
    An indispensable assistant in organizing work. With it, you won't miss important negotiations or planning meetings with employees. Event scenarios can be launched on a schedule and timed.
  • Integration for processing files and media
    Send multimedia files and documents of various formats and sizes. Make guarantees of their timely delivery to all recipients.
  • Ability to connect Make with your own SDKs or APIs
    As an open-source platform, Make supports connection with third-party APIs or SDKs for finer tuning to your specific scenario.

How ​​it differs from other platforms#

The market offers many no-code tools, such as Zapier, n8n, and others, each with its own advantages. What unites them is that they are all designed to perform specific tasks based on interaction scenarios. For more complex solutions, there are SDK solutions for quick integration with WhatsApp via GREEN-API in popular programming languages. You can read more about this in the relevant section on our website.

Make stands out for its flexibility in building operational logic and the convenience of its visual editor, as well as the variety of settings. According to the creators, more than 350,000 organizations choose Make and continue to work with it.

Integration with WhatsApp in Make via GREEN-API#

GREEN-API provides ready-made scenarios and instructions for setting up Make integration with the WhatsApp API. These include solutions for creating an AI chatbot in WhatsApp, setting up mass messaging via Google Sheets, exchanging messages between WhatsApp and Slack and between WhatsApp and Discord, scheduling scenarios in Make, and creating a WhatsApp echo bot.

Conclusion#

Integrating GREEN-API with Make via WhatsApp helps make communication with clients live and efficient. Scenarios in Make provide complete freedom in defining action logic, while GREEN-API ensures reliable delivery and reception of messages in the messenger. Business owners get a convenient platform for mass mailings, AI-powered support, access to work chats, flexible scheduling, and many other useful features.

GREEN-API provides comprehensive solutions for integrating WhatsApp into business processes. Learn how our solutions can help your company automate support and increase efficiency – contact us for a consultation.