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Everything you wanted to know about WhatsApp groups (but were too confused to ask)#

February 03, 2025

Preview

Imagine you are organizing a mini team-building event for the employees of the company. You could send a separate message to each friend, but why? It's much easier to create a group where everyone can see, discuss and agree in real time. That's how groups work on WhatsApp - a versatile tool that makes collective communication fast and convenient.

Table of contents

  1. Why are groups convenient?
  2. How to use groups for business?
  3. How to create a group?
  4. What features make your work easier?
  5. Tips for working successfully with groups
  6. What about security?
  7. Conclusion

Why are groups convenient?#

Groups on WhatsApp are a real boon for business and personal life. With them, you can:

  • Discuss work tasks with your team.
  • Create mailings for customers or partners.
  • Organize events, from meetings to online courses.
  • Just communicate with friends and family.

The key is that everyone is in the same boat: you can see who said what, when, and how it was discussed.

How to use groups for business?#

Groups on WhatsApp are not only an easy way to communicate, but also a powerful tool for businesses, especially if you use the API. Here are some examples:

1. Customer Support
With GREEN-API, you can automatically add customers to groups where they can ask questions, get help or participate in discussions. This speeds up communication and increases customer loyalty.

2. Notifications and mailings
Use groups to send customers news, special offers or reminders. GREEN-API allows you to automate these mailings so you can reach more people with minimal effort.

3. Training and education
Create groups to train employees or customers. For example, you can automatically add webinar attendees to groups where they can ask questions or get materials after the event.

4. Project organization
Thanks to API you can integrate WhatsApp groups with your CRM system to automate tasks: adding new participants, sending deadline reminders or status notifications.

5. Marketing activities
Organize promotions or contests in groups. For example, add members who have left requests through your website and inform them about new offers.

How to create a group?#

Follow these easy steps to create your group.

  1. Open WhatsApp and click on the “+” icon (iOS) or “Create Group” (Android).
  2. Add participants - up to 1024 people! Of course, it's better not to overuse it: an overloaded group is like a party where everyone is talking at the same time.
  3. Set a name for the group and choose a picture. We suggest something recognizable, like a company logo or a photo from a past meeting.

Preview
Screenshot from the WhatsApp app on an iOS device

Preview
Screenshot from the WhatsApp app on an Android device

What features make your work easier?#

WhatsApp groups are more than just a chat room. Here are some features that will make your work easier:

1. Polls
The perfect way to make a quick decision. Which pizza to order? When to hold a meeting? A poll will save you from the endless "I'm for pepperoni, but without the mushrooms".

2. Rights Management
You can customize who has the right to send messages. This is useful for groups with a large number of members where only official information is important.

3. Badges
You can use "@name" to draw the attention of a particular member. This is useful when you want to ask a question or emphasize an important point.

4. Pinned messages
Is it important to communicate important information? Pin the message - it will always be visible.

5. Archiving
Did the team building event go well? Archive the group so it doesn't get in the way of the general chat list, but it's still handy if you want to repeat the event.

Tips for working successfully with groups#

  • Observe etiquette. Don't post at 3 a.m. unless it's a work chat for night shifts.
  • Be clear about your goals.
  • Use media content. Videos, gifs, and photos make communication lively and fun.
  • Keep the group active. It's important that the group doesn't become a "dead chat.

What about security?#

Your information is secure thanks to WhatsApp's end-to-end encryption. Only members of the group can see your messages. Now, if someone accidentally adds the wrong person, the administrator can always remove the member.

Conclusion#

Working with WhatsApp groups will make your communication more convenient and productive. Use all the possibilities to bring people together, solve problems and enjoy the process.

And with the GREEN-API, you can integrate groups into your business processes, automate routines, and make communication with customers even more effective.