Zapier vs Make: How to choose an automation tool for your business#
19 December 2024 г.
If you're looking for a way to automate routine tasks, you're likely to come across two popular tools: Zapier and Make. Let's break down which one is right for you.
What is workflow automation?#
Automation is a way to get rid of manual repetitive tasks by using program code, scripts or no-code platforms. For example, you can automate adding a new customer to your mailing list from your database or messenger.
You connect the necessary applications like mail or messenger, «set a new customer» rule and an «add to mailing list» action.
Why businesses need it?#
Saves time: tasks do not burden employees
Reduced error rate: automatic execution reduces the risk of introduced errors
Improved customer service: the task is completed immediately, and not as soon as the employee becomes available.
Motivation of the team: employees can focus on the more important task rather than drowning in routine
What is Zapier?#
Zapier is an automation tool perfect for beginners, with an intuitive interface. You create automations, they're called Zaps, in a couple of clicks, without programming.
How does it work?
1. Selects a trigger - an event in a single application, such as receiving a new order.
2. Specifies an action - what to do in response, e.g. add a customer to CRM.
What is Make?#
Make (formerly Integromat) is a no-code tool for solving more complex problems. It is suitable for those who want to improve automation. It's very simple, in a visual editor you form workflows using blocks and links.
How does it work?
To solve a task, you create a scenario, like a diagram of your workflow.
A scenario is an automated process created in Make. Each scenario consists of a trigger and actions. To customize actions, add filters, conditions, and connect APIs.
Make allows you to create complex automation chains from multiple actions and different applications.
So which tool should you choose?#
If you are a beginner or want to quickly set up a simple automation, choose Zapier. It's concise, easy to understand and requires no technical knowledge. It's ideal for those who are just getting familiar with automation.
For complex and extensive tasks with maximum flexibility in customization, it's better to use Make. It will take a little more time to learn than Zapier, but it will help you flexibly set up complex automation.
If your business actively uses WhatsApp to communicate with customers, integration with GREEN-API service will help you.
With GREEN-API you will be able to: collect all customer requests into a single system, simplify the work of managers: the entire history of communication will be available directly in CRM, reduce manual work and prevent data loss.
You can try examples of integration with Make and Zappier from GREEN-API.
Conclusion#
Make и Zaiper are great helpers for automation. Test them on your tasks and choose what works best for your business.
Don't be afraid to try and experiment. Automating routine processes can bring tangible results, from improved team performance to increased loyalty among customers.
Try these ready-made examples: Make integration settings, How to use Google Sheets to organize newsletters in Make,How to create a WhatsApp echo bot using Green-API in Make.
Setting up incoming notifications in Zapier, Using Green-API methods in Zapier with the example of sending a message, Using «Storage by Zapier» to store authorization data, How to create a WhatsApp echo bot using Green-API in Zapier.
Use user-friendly tools and reach new heights in your business.